Sally Belinda Embroidery and Illustration, inspired by the beautiful British countryside.

Welcome to Sally Belinda Embroidery and Illustration.

As an embroidery designer with 16 years experience in retail design, I originally gained a BA Hons in embroidery design in 1998, going on to establish a successful career in design for leading suppliers to the High Street.

Having always loved animals, the countryside, painting and textiles, I wanted to combine all my passions and creativity. So, after sending some of my work to Country Living magazine, I was thrilled when selected to join a small number of new designers to hold a stall at a pop-up market at the Country Living Spring Fair in London.

Delighted and encouraged by the response from customers, I went on to set up Sally Belinda Embroidery and Illustration, selling to local National Trust shops, local farm and gift shops and individual clients.

I am lucky to have so much inspiration around me including my lovely dog, Tilly Doodle, who you will see featured in my illustrations.

Sally Belinda xx

Cards & Gifts

A personalised card or gift can make a present utterly special.


Our bespoke homeware designs bring the joy of the British countryside to your home.


Charmingly designed fine China for a lovely gift or to enhance your own collection.


Our beautifully embroidered compositions add a unique appeal to your linens.

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